![]() With this deal, Activision Blizzard is certainly looking to improve its mobile-gaming resources, but it’s also a bid to become a game maker with a more general audience. Activision Blizzard is the company behind Call of Duty and World of Warcraft-both blockbuster console games with large, mostly male audiences. It’s reportedly the biggest-ever acquisition of a mobile-gaming company. While King, the company that created Candy Crush, hasn’t released demographic data for who plays the game, one thing is for sure: The kind of games King makes are very different from those made by Activision Blizzard, the video-game maker that’s acquiring King for $5.9 billion. I’ve come to think of Candy Crush as one of those things everyone can agree on. Yes, it’s popular, but from my (anecdotal) observations, what I find most interesting is the spectrum of people playing it-from grandparents to young professionals to children of all ethnicities. ![]() Every day since 2013, I’ve seen at least one person playing Candy Crush Saga during my daily commute on the New York subway. ![]()
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